A barista smiles at the camera, on the table are a series of different chocolate bars for people to sample
August 11, 2023 4 min read

Onsite Brand Activations: Ignite Conversation at Your Production Event

By Liam Macleod

When it comes to hosting a production event, creating memorable experiences and generating buzz around your brand is essential. Onsite brand activations provide the perfect opportunity to engage and captivate attendees, leaving a lasting impression. In this blog, we will explore several great ideas that are sure to get people talking at your production event.

Airstream Bar with Live Music

Picture this: an impeccably designed Airstream trailer transformed into a sleek and stylish bar, complete with a talented live band. This combination of a unique venue and live music sets the stage for an unforgettable brand activation. Attendees can enjoy their favorite beverages, mingle with others, and groove to the rhythm, all while immersing themselves in the ambiance of the Airstream bar. The visual appeal and the interactive element will undoubtedly spark conversations among attendees and leave a lasting impression.

360 Photo Booth with Props

Make your event memorable by incorporating a cutting-edge 360-degree photo booth. This innovative booth allows attendees to capture moments from every angle, providing an immersive and shareable experience. Add a touch of fun by offering a selection of creative props, such as themed hats, wigs, or quirky accessories. Not only will this encourage attendees to showcase their creativity, but the resulting photos are sure to generate social media buzz, sparking conversations and curiosity among those who missed out. This is one of our favorite onsite brand activations!

Interactive Art Installations

Create a visually captivating atmosphere by incorporating interactive art installations into your production event. These installations can range from large-scale sculptures to interactive digital displays. For example, you could set up a wall of LED panels that react to attendees’ movements, creating a mesmerizing visual experience. By encouraging attendees to engage with the art installations, you provide them with an opportunity to become part of the artwork. This immersive and shareable experience will undoubtedly spark conversations, as attendees discuss the awe-inspiring nature of the installations.

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Customizable Swag Stations

Everyone loves freebies, especially when they are customizable and unique. Set up swag stations where attendees can personalize their giveaways. Offer a variety of items, such as t-shirts, tote bags, or phone cases, and provide different customization options, including screen printing, embroidery, or heat transfer. Not only will this allow attendees to take home a one-of-a-kind keepsake, but it will also generate conversations as they proudly showcase their personalized swag to others.

Onsite Brand Activations

Food and drinks are an integral part of any event, so why not make them interactive? Incorporate food and beverage stations that offer unique experiences, such as custom cocktail bars or build-your-own food stations. For example, you could set up a molecular gastronomy bar where mixologists create visually stunning and delicious concoctions using scientific techniques. The interactive nature of these stations will undoubtedly pique attendees’ curiosity, leading to conversations and sharing of their experiences.

Onsite brand activations at production events offer an excellent opportunity to create memorable experiences that leave attendees talking long after the event concludes. By incorporating innovative ideas such as an Airstream Bar with Live Music, a 360 Photo Booth with Props, interactive art installations, VR experiences, customizable swag stations, and interactive food and beverage stations, you can captivate your audience

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